Content Intelligence

Understand your content's effectiveness. Get the right strategy to start creating insight driven content that is designed to increase engagement and content ROI.

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More than 35+ of the world's industry leading companies choose Contentual.

Start creating content that is predictive & adaptive.

With a handpicked team of globally recognised content creators working within your already existing team to create ongoing content for your business.

The P.R.E.A.C.T Framework

P.R.E.A.C.T is a cycle based framework designed to use data driven insights to actively drive predictive content engagement instead of being purely reactive.

Positioning & Place.

Who your content speaks to and where is is delivered is the foundation upon which all content creation starts. Here we delve into the way your content needs to be communicated and which platforms would work for your content goals. We look at your current state, your desired state and what the gap between them is and how to get there.

Research Insights.

Research on content trends and social listening insights then give us an in depth understanding on what content types and formats are performing well within your chosen sector or niche. This is the first step to understand data around main movers and nuances that make certain pieces of content more successful than others.

Evaluate.

Insights are then evaluated and formulated into the content ideation & strategy phase. Here concepts and content formats are created based on the previous insights and objectives.

Action.

Content creation and concept execution begins. The initial set of content creation begins with an aim to field test the theories researched in the first two phases. Content is produced and published

Capture & Challenge.

Now the real work begins with monitoring & evaluating content performance through not only views but engagements, completion rates, CTA's and many more variables. All this culminates in giving us a clear scoresheet and data points to see where content can be strengthened and where it is performing well.

Trajectory & Retargeting.

From the findings during the capture and challenge phase, content is reproduced and tweaked to address any shortcomings that are found. This could be simply changing editing, music, etc. or it can then re-channel into a new revision cycle starting at re-looking at research insights to create a new set of content based on the adapted learnings. Content is a cycle of learnings and adaptations, not a moonshot. As they say, “the more you iterate, the luckier you get.”
Flexible content plans from startups to studios.

Whether you need media content only, design content only, or a combination of both, we have a plan suited for you. Plans are designed from the ground up for your unique requirements. From startups to SME's, medium size businesses to large brands and even enterprise size organisations. Have a look at our plans below.

Essentials Content.

Best suited to start-ups and SME’s that need some foundational content creation, this plan helps set a strong step forward and allows you to grow with all the essentials elements you need.

Media.
R30,000
Charged monthly.
(Discount accessed if charged quarterly of annually.)
12 shoot productions per year.
Access 20 hours/month of media only post production, including 10 hours of priority service.
Motion graphics.
Photography + Videography.
Social media video
Design.
R30,000
Charged monthly.
(Discount accessed if charged quarterly of annually.)
Access 80 hours/month of design only content creation, including 15 hours of priority service.
Basic graphic design.
Presentation design.
Infographic design
Print design.
Brand development design.
Combined.
R50,000
Charged monthly.
(Discount accessed if charged quarterly of annually.)
Access 65 hours/month of design only content creation, including 10 hours of priority service.
12 shoot productions per year.
Access 15 hours/month of media only post production, including 7 hours of priority service.
Covers all skills in Essentials Content both Design & Media plans.

Midweight Content.

Best suited to SME’s that need an introduction to holistic content creation, these plans help set solid creative consistency and allows your team to move fast and lean with all the specifics you require.

Media.
R45,000
Charged monthly.
(Discount accessed if charged quarterly of annually.)
16 Shoot Productions per year.
Access 40 hours/month of media only post production, including 20 hours of priority service.
Covers everything in the Content Essentials Media plan.
Podcasting.
2D Animation.
VR & Immersive Media.
Design.
R45,000
Charged monthly.
(Discount accessed if charged quarterly of annually.)
Access 160 hours/month of design only content creation, including 30 hours of priority service.
Covers everything in the Content Essentials Media plan.
Motion Design.
Web Design.
Copywriting.
Creative Consulting.
Combined.
R80,000
Charged monthly.
(Discount accessed if charged quarterly of annually.)
Access 140 hours/month of design only content creation, including 20 hours of priority service.
16 Shoot Productions per year.
Access 30 hours/month of media only content creation, including 15 hours of priority service.
Covers all skills in Midweight Content both Design & Media plans.
Heavyweight Content.

Best suited to larger SME’s that need comprehensive content creation, this plan helps create a complete end-to-end approach and allows you to access a large range of expertise.

Media.
R85,000
Charged monthly.
(Discount accessible if charged quarterly or annually.)
24 shoot productions per year.
Access 80 hours/month of media only post production, including 40 hours of priority service.
Covers everything in the Midweight Content Media plan.
Commercial level media.
3D Animation.
Content Series.
Design.
R85,000
Charged monthly.
(Discount accessible if charged quarterly or annually.)
Access 320 hours/month of design only content creation, including 60 hours of priority service.
Covers everything in the Midweight Content Design plan.
Concept development.
Print production.
App design.
Combined.
R160,000
Charged monthly.
(Discount accessible if charged quarterly or annually.)
Access 280 hours/month of design only content creation, including 40 hours of priority service.
24 shoot productions per year.
Access 60 hours/month of media only post production, including 30 hours of priority service.
Covers everything in Heavyweight Content both Design & Media plans.

Enterprise Content

Best suited to global enterprise brands requiring complex content creation and expertise, this plan is a custom solution with the creation of strong systems that provides advanced quality content at scale.

Entereprise.
From R500,000
Charged monthly.
(Discount accessible if charged quarterly or annually.)
Access 700+ hours/month of design and media content creation, including 160+ hours of priority service.
25+ shoot productions per year.
Access 120+ hours/month of media only post production, including 60 hours of priority service.
Covers everything in Heavyweight Content Design & Media.
UX Design.
Coding.
AI Integrations.
Strategic partnerships.
Unsure which plan is the correct one for you? Chat with us here!
Who is this for?

Who partners with us and why they do.

Team member photo

Marketing Teams and Brand Managers

" A big challenge was often honestly just not enough time to come up with a good concept with all the other deadlines ongoing.

The ability to rely on a team of content creators with a superb framework is critical to how we do things now. "
Team member photo

Creative Agencies + Marketing Agencies.

" We had a lot of suppliers for different types of content we need. They all quoted us for projects and sometimes their costs differed vastly. It was hard to project annual costs and stick within our budgets.”

It so great being able to have one partner for quality creative content that enhances and builds our team's creative seamlessly. "
Team member photo

Entrepreneurs + Business Owners.

" We needed to make sure that there was a way we could guarantee content engagement and growth given our resources available.

Having such a skilled content partner that really cares about our brand nuances now allows our team to focus on the day to day business runnings. "
Pricing

Start creating effective content.

Our Content Intelligence service is built to understand and adapt your content's effectiveness. Get the right strategy to start creating insight driven content that is designed to increase engagement and content ROI.

Content Intelligence.

Done with You.

Streamline your content creation with insights using our P.R.E.A.C.T framework approach.

Starting from $1500 per month. Pricing is calculated on an initial set up fee with a monthly management service fee.

Positioning & Place
Research Insights (Research, trends and listening insights)
Evaluate (Content Understanding leading to Ideation & Strategy)
Action (Execution & Content Creation)
Capture & Challenge (Monitoring & Evaluation)
Trajectory & Retargeting
FAQ

Your questions answered.

What if we just need a once-off project or shoot with no annual commitment?

No problemo! We are always happy to create once off project or shoot solutions for you. Just schedule a call here and you can chat abut your needs with our team.

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What if we don't use all our hours in one month?

No sweat! Although we are here to try and help you create your content consistently with a strong content plan, we do understand that some months are more intense than others. If you don't use all your hours in a month, they will be rolled over to the next months for a maximum of three subsequent months. This is to keep consistency and avoid bottle-necking.All hours do however need to be used within the agreed to one year period, and will not roll over to the next year.

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What does a shoot cover?

One shoot covers a maximum of 1 day of shooting at 12 hours.

Why 12 hours? Because health and safety of both our clients and our creators are of utmost importance to us. 12 hours is the maximum continuous time period that productions are allowed to be conducted according to global industry regulations.

Over and above the shooting period, all shoots include the following:- Photographer or Videography team.- Basic equipment such as lighting, cameras, sound and grips.- An in house studio location or at a client's offices/free locations they have usage permission for.

Additional costs can come in the form of all elements that are highly dependent on external suppliers such as:

- Additional locations that are not at our studio or at a client's offices/free locations they have usage permission for. These would be locations that are charged for separately.
- Cast & Talent that are charged for. Because of the massive variation of usage rights and cast/talent rates, these are charged for separately. We are however here to mange the entire process such as rate negotiations and contracts.
- Specialised equipment or personnel. All our shoots come with mostly everything you would need to create really strong visuals, however sometimes you may require specialised equipment such as a high frame rate slow motion camera or food stylist for example. Understandably, these are charged at a separate fee as they are added extras, and there are also varying rates according to who the professional is or what the specialised piece of equipment is.

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How do I know which plan is right for me?

Our plans are not necessarily for everyone. But if you and your marketing team are struggling to create high quality content at scale, then you might be in the right place. The best way to decide which plan is best for you is to look at how much and what types of content you currently require and see how many hours per month you are spending on creating it. If you’re still unsure whether it’s right for you, schedule a call with us and we would be more than happy to help and see if we are a good fit.

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What if I am not satisfied with the results?

Our plans are built from the ground up with rigorous testing over 2 years of real client experiences and feedback, that's why we offer a 3 month trial period. If you are not 100% satisfied with what service you are receiving you can cancel the annual contract after the initial 3 months. No fuss, no regrets.

Why 3 months? 3 months is the minimum period to accurately implement change effectively.

Let us know what you have experienced so far and why it's not right for you, and we'll cancel your plan. Your feedback on your experiences and your success are of the utmost importance to us in order to continue to provide the most value possible.

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Can I get a discount on the price?

If you don’t think our plans are worth the full price, We doubt a reduced price would help change your mind. Perhaps our plans are not the right fit for you and if that is the case then we would only feel comfortable that you spend your money on another solution that you feel is better suited for your needs.

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Your go-to partner for creating engaging content.

Join some of the world's industry leading brands who are transitioning their teams to create content at scale.

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Industry leading content creation at scale.
Create your own internal studio.
Globally trusted content creators.