Video content can be an amazing medium to engage and build a brand’s community. But visual content is only as good as how relevant it is to your target audience.
So you’re thinking of creating an awesome promotional video for your hotel or resort, but don’t know where to start? Well, we are here to help! Let’s sit and break this down.
Creating an award winning piece of content is hard enough in normal circumstances. We pushed that to the limit with a remote based shoot in Utah, USA during the international 2020 COVID-19 pandemic.
The more time we spend online the more we subliminally seek solutions from a digital source. This pivot point is what we must ultimately consider in terms of how we deliver the essence of brand communication the COVID-19 pandemic and beyond.
By developing an effective visual strategy, your business already has the upper hand. By going through this process, you will better understand your brand and audience as well as define future content plans and roll out that convert clients and create community.
A sometimes painful term we are all to familiar with is "fix it in post” – stop right there! Take that term and bury in the ground and never dig it up again.
Join some of the world's industry leading brands who are transitioning their teams to create content at scale.
